3 practical design tips for non-designers
Have you ever been tasked with
designing something even though you do not have any formal training in graphic
design?
Design can be found everywhere.
From the enormous billboards to the gum that's in your bag, everything has been
meticulously designed by someone. Do you believe that only designers can
design? Think again. Any digital marketer should have a basic understanding of
graphic design in their tool belt.
Even if you have no design
knowledge, it is still possible to create designs that give the impression of
being professionally done. You don't need to be a designer to create compelling
designs. Here are three useful design tips for non-designers.
Make
your own color palette
In order to create an overall
palette for your website and designs, you not only need to think about the
psychology of colour, but you also need to think about how different colours
interact with one another. The colour wheel in Adobe is a beneficial tool that
allows you to easily create a colour palette for your project. You can get
ideas from other products on the market that are comparable to your own. The
characteristics of your product should be reflected in your colour palette, as
this is the most important factor. In addition, you should select strong and
lively colours and give attention to contrast.
Make
use of alignment properly
One more thing that differentiates
designs that look professional from those that look amateurish is alignment.
Never rely on your eyes alone or make educated guesses when aligning design
elements. Most design software will display lines that let you know when your
text boxes or graphics are aligned, or you can toggle grid lines to see how
well your boxes and pictures are aligned. You can still add a grid lines option
to your program even if it does not come with one by default. You can add a
grid pattern to the back of your design by uploading a vector image of a grid.
After that, you can remove the grid when everything is in its proper place.
Make
use of illustrations and icons
If you fill every available space
with text, the user may suffer a heart attack. Believe in the power that icons
possess. Remember that even the simplest of images can convey a wealth of information.
Maintain coherence in the icon style and make use of related icons. We
recommend using Feather Icons, Font Awesome, or another similar program. Those
two things are already in agreement with one another.
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